WE ARE A MULTIDISCIPLINARY TEAM
Synapsis Research LLC is a consulting firm specializing in marketing. We use advanced analytics tools such as Advanced statistics through Neural Networks and deep learning to improve your knowledge about your market segments. Our customers are U.S. Enterprises of Fast-Moving Consumer Goods like as Pepsico or Pizza Hut.
We are a multidisciplinary team composed of psychologists, industrial engineers, business managers, experts, and of course, market research specialists. We help those businesses and international brands take better decisions and get better returns through a complete understanding of the markets, the people, and the culture.
DORALBA URBINA , FOUNDER & CHAIRWOMAN
Doralba is psychologist and senior qualitative researcher with over 20 years of experience in moderating and conducting research in international markets. She like to connecting with consumers and unraveling the consumer perspective, emotional and cultural elements that impact values, behaviors, brand and product consumption.
JORGE MENDEZ, FOUNDER & MANAGING DIRECTOR
Jorge has a bachelor’s degree in Business Management and he has nearly 15 years experience in consumer insights with particular expertise in new product development, brand strategy, pricing/forecasting, and customer satisfaction.
JAVIER CARTAGENA, FOUNDER & CHIEF FINANCIAL OFFICER
Javier has over 20 years of experience in finance and accounting across a variety of industries. She has a passion for creating business processes and systems, as well as a strong background in managing the day-to-day operations of the accounting team. He has a a bachelor’s degree in Business Management and postgraduate in international business.